Social Networking and Non-profits

Posted by ehodgso on July 24th, 2008 in , , , and · 0 Comments

I recently caught Kivi Miller’s article: If Social Networking Isn’t Marketing, Why Bother…

Living for Customer Delight

Posted by ehodgso on March 20th, 2008 in , , and · 0 Comments

I recently had a chance to catch Jerre Stead talking about ‘customer delight.’  And his approach was different than what you would think.

As we build our Web presence, especially in higher education, it is so easy to focus on audience analysis…

‘The Persuaders’ and Product Placement

Posted by ehodgso on March 4th, 2008 in , , and · 1 Comment

So, I had a chance to catch the documentary The Persuaders from Frontline. Not to give you a review on it, but it goes through the advancement of product marketing over the past 50 years…

Somebody Gets It: MTV/Rate My Professors

Posted by ehodgso on February 27th, 2008 in , , and · 0 Comments

Bob Johnson’s weekly newsletter highlighted a new features on MTVU allowing professors to reply to comments left on the popular Rate My Professors.com. Three reasons why I love this idea:

Professors, as a whole, are entertaining…

Somebody Gets It: ESPN

Posted by ehodgso on February 13th, 2008 in , , , and · 0 Comments

Today, Jason Stark for ESPN is actively blogging about the Clemens/Steroids hearing on Capitol Hill. His posts are coming roughly every 20 minutes and are keeping us in the loop…

Giving Up Control - Listen to Marnie Webb

Posted by ehodgso on August 13th, 2007 in , , , and · 2 Comments

I caught a good article for non profits using social networks to move forward. The article is great, but a quote inside of the article gave me some goose bumps. You’ve heard me say it before, but it’s nice to see coming out of other’s mouths:

“Give up some control…