Somebody Gets It: University of Texas-Austin

Posted by ehodgso on October 6th, 2008 in , and · 0 Comments

We are in the middle of a ten-year shift in how technology is used in everyday life. And a large reason for that is that our younger generation (millenials, if you will) don’t know any better…

Redesigning a College Web Site

Posted by ehodgso on June 20th, 2008 in , , and · 0 Comments

My podcast with Innovative Educators was released. Enjoy.

 http://www.edvangelist.com/wp-admin/post-new.php

Living for Customer Delight

Posted by ehodgso on March 20th, 2008 in , , and · 0 Comments

I recently had a chance to catch Jerre Stead talking about ‘customer delight.’  And his approach was different than what you would think.

As we build our Web presence, especially in higher education, it is so easy to focus on audience analysis…

‘The Persuaders’ and Product Placement

Posted by ehodgso on March 4th, 2008 in , , and · 1 Comment

So, I had a chance to catch the documentary The Persuaders from Frontline. Not to give you a review on it, but it goes through the advancement of product marketing over the past 50 years…

Somebody Gets It: MTV/Rate My Professors

Posted by ehodgso on February 27th, 2008 in , , and · 0 Comments

Bob Johnson’s weekly newsletter highlighted a new features on MTVU allowing professors to reply to comments left on the popular Rate My Professors.com. Three reasons why I love this idea:

Professors, as a whole, are entertaining…

Focusing on Foundation Web Sites

Posted by ehodgso on October 15th, 2007 in , , and · 0 Comments

College and university marketing is often about stories. This is especially true when managing the development or giving Web site for institutions. These sites don’t fulfill the need without stories or opportunities for your audiences to connect (or reconnect). Some must-haves on these Web sites, in my opinion, are:

Drive to action…

Launch the Site Right

Posted by ehodgso on August 27th, 2007 in , and · 1 Comment

Rebuilding a higher education Web site is always a significant endeavor. It takes months, it involves so many people across campus, and it can seem never ending. Much like a new building opening, more universities need to have a “ribbon cutting” of the new Web site.

Why, you ask?..

Somebody Gets It: Blackboard

Posted by ehodgso on July 11th, 2007 in , , , and · 1 Comment

Many of you have heard of Blackboard’s social bookmarking initiative, Scholar. This new service allows the Blackboard portal to become one-to-many, rather than one-to-one…

Become a Visitor Concierge

Posted by ehodgso on July 11th, 2007 in , , and · 0 Comments

I’m talking to all the content authors out there.

Colleges are getting so much better at testing their sites by watching visitors. A simple view of how students, alumni, and other audiences move through your site on a daily basis can surprise administrators that spent months drowning in navigation labels and content placement…