Maybe that headline is too general. There are many aspects of Gmail — love it or hate it — that are vastly different than other mail applications and services. But today in particular, I am focused on their understanding that not all of us are online all the time…
Drive to Survive
Posted by on January 22nd, 2009 in Eric, RSS, Social Networking, process and web2.0 · 0 CommentsIt’s a new year…a time to reflect and prepare.
I am a huge fan of ‘next step navigation’ on a web site — the ability to anticipate what a user may want to do after visiting any page in your site…
Student/Campus E-mail: Fight the Good Fight
Posted by on January 21st, 2009 in Eric, Millenials, Rant and Social Networking · 0 CommentsA recent article in The Chronicle — Email is for Old People? — outlines the common fight on every campus…communicating effectively with current students.
In most electronic relationships that I have with organizations, they ask me how they can communicate with me…
Somebody Gets It: University of Texas-Austin
Posted by on October 6th, 2008 in Colleges & Universities, Eric and Millenials · 0 CommentsWe are in the middle of a ten-year shift in how technology is used in everyday life. And a large reason for that is that our younger generation (millenials, if you will) don’t know any better…
Social Networking and Non-profits
Posted by on July 24th, 2008 in Blogs We Read, Eric, Facebook, Social Networking and curmudgeon · 0 CommentsI recently caught Kivi Miller’s article: If Social Networking Isn’t Marketing, Why Bother…
Redesigning a College Web Site
Posted by on June 20th, 2008 in Colleges & Universities, Conferences, Eric and Podcast · 0 CommentsMy podcast with Innovative Educators was released. Enjoy.
Are you really mobile ready?
Posted by on May 30th, 2008 in Eric, mobile and web2.0 · 1 CommentI caught a great article from Business Week today: Welcome to the Weekend Web.
As we go through site effectiveness and audience understanding, we now have to think in 3-dimensional terms…
Somebody Doesn’t Get It: Apple
Posted by on April 4th, 2008 in Eric and Rant · 0 CommentsI caught this story from Advertising Age regarding Apple’s pursuit of legal action against New York City tourism.
Apple claims in its filing that the GreeNYC mark is “likely to cause confusion, mistake or deception in the minds of consumers.” The claim also suggests that consumers would be likely to purchase products with the GreeNYC logo and associate them with Apple products…
Living for Customer Delight
Posted by on March 20th, 2008 in Blogs We Read, Colleges & Universities, Eric and writing · 0 CommentsI recently had a chance to catch Jerre Stead talking about ‘customer delight.’ And his approach was different than what you would think.
As we build our Web presence, especially in higher education, it is so easy to focus on audience analysis…
‘The Persuaders’ and Product Placement
Posted by on March 4th, 2008 in Blogs We Read, Colleges & Universities, Eric and web2.0 · 1 CommentSo, I had a chance to catch the documentary The Persuaders from Frontline. Not to give you a review on it, but it goes through the advancement of product marketing over the past 50 years…