Somebody Gets It: Gmail

Maybe that headline is too general. There are many aspects of Gmail — love it or hate it — that are vastly different than other mail applications and services. But today in particular, I am focused on their understanding that not all of us are online all the time…

Drive to Survive

It’s a new year…a time to reflect and prepare.

I am a huge fan of ‘next step navigation’ on a web site — the ability to anticipate what a user may want to do after visiting any page in your site…

Launch the Site Right

Rebuilding a higher education Web site is always a significant endeavor. It takes months, it involves so many people across campus, and it can seem never ending. Much like a new building opening, more universities need to have a “ribbon cutting” of the new Web site.

Why, you ask?..

The Web: Control Freaks Need Not Apply

For those in marketing (me being one of them), I hear many stories of frustration in building a visitor-centric Web site. You can control the message and presentation, but you will never be able to control where site readers enter the site, what sequence they move through pages, and when they decide to leave…

The Web: Not My Job

In helping colleges understand how a Web site should be managed day-in and day-out, I am sometimes surprised at how closely Web content is held by a select few…

Content Management Brings Change Management

I recently caught a Webinar from x-pubs, which discusses the necessary changes that go into moving to full content management across campus. Emma Hamer discusses some of the problems and opportunities out there when changing to content management…

HighEdWebDev: Sights, Sounds, and Smells

Dimitri and I just got back from Rochester, NY for this week’s highedwebdev conference…

Minutia Can Be a Big Problem

In one time or another in my life, I have made a big deal out of something fairly insignificant. I’ve made bad decisions based on this error in judgement. I’ve even delayed the bigger picture based on this error. I am here to tell you that I am stopping this behavior.

I know that I’m not alone in this…

One Medium, All Audiences

A recent discussion on the uwebd listserv centers around how you include key audiences in site planning…

Redesign versus Redevelop

To start any Web project, I usually ask for a history lesson. I want to know how organizations got to the point they are now. Inevitably, the lesson centers around design overhauls and change in Web authority…