Student/Campus E-mail: Fight the Good Fight

A recent article in The Chronicle — Email is for Old People? — outlines the common fight on every campus…communicating effectively with current students.

In most electronic relationships that I have with organizations, they ask me how they can communicate with me…

Somebody Doesn’t Get It: Apple

I caught this story from Advertising Age regarding Apple’s pursuit of legal action against New York City tourism.

Apple claims in its filing that the GreeNYC mark is “likely to cause confusion, mistake or deception in the minds of consumers.” The claim also suggests that consumers would be likely to purchase products with the GreeNYC logo and associate them with Apple products…

Somebody Doesn’t Get It: NCAA

Just when you think we have come a long way with the acceptance of the Web as a communication tool, a significantly large governing body shows how out of date they are.

The NCAA, this month, has decided for very little reason, that bloggers with media credentials are posting too often at games (read the story)…

Web 10.0

I ran across this article today on the Wired blog and just had to discuss.

As much as the next guy, I hate the term “Web 2.0″. It seems like everything these days is Web 2.0. When did it get here? Is it already here?..