Drive to Survive

It’s a new year…a time to reflect and prepare.

I am a huge fan of ‘next step navigation’ on a web site — the ability to anticipate what a user may want to do after visiting any page in your site…

Student/Campus E-mail: Fight the Good Fight

A recent article in The Chronicle — Email is for Old People? — outlines the common fight on every campus…communicating effectively with current students.

In most electronic relationships that I have with organizations, they ask me how they can communicate with me…

Social Networking and Non-profits

I recently caught Kivi Miller’s article: If Social Networking Isn’t Marketing, Why Bother

Bow to Your User

It has taken so long for new technologies to grasp change and user behavior. Why is this? I understand why they typically don’t perfect the user experience in the first round, or second, or third; but there have been some lingering concepts that I have just noticed being straightened because of enough user demand…

Email is Dead?

I have two brothers - one in high school, the other a freshman in college…

Giving Up Control - Listen to Marnie Webb

I caught a good article for non profits using social networks to move forward. The article is great, but a quote inside of the article gave me some goose bumps. You’ve heard me say it before, but it’s nice to see coming out of other’s mouths:

“Give up some control…

The Third Party: Why Social Networks Work

Reading this site and many other blogs, we certainly get enough daily bread of what to do with social networks. Over the past six months, we have seen SN (that’s what the cool kids call it) expand on integration…

The Web: Control Freaks Need Not Apply

For those in marketing (me being one of them), I hear many stories of frustration in building a visitor-centric Web site. You can control the message and presentation, but you will never be able to control where site readers enter the site, what sequence they move through pages, and when they decide to leave…

Social Networks Growing Up

You know an idea is successful when large corporations get into the mix. Also, spin-offs of a great idea also tell me when the idea has arrived…

Mobile Web: Not Yet?

I had a chance to attend SXSW earlier this month in Austin. The leaders of the Web converge every year on this conference, and it’s an opportunity to rub shoulders with these giants.

I took particular interest in the sessions that were discussing the direction and uses of the Web’s place on mobile devices…