It’s a new year…a time to reflect and prepare.
I am a huge fan of ‘next step navigation’ on a web site — the ability to anticipate what a user may want to do after visiting any page in your site…
Drive to Survive
Posted by on January 22nd, 2009 in Eric, RSS, Social Networking, process and web2.0 · 0 CommentsAre you really mobile ready?
Posted by on May 30th, 2008 in Eric, mobile and web2.0 · 1 CommentI caught a great article from Business Week today: Welcome to the Weekend Web.
As we go through site effectiveness and audience understanding, we now have to think in 3-dimensional terms…
‘The Persuaders’ and Product Placement
Posted by on March 4th, 2008 in Blogs We Read, Colleges & Universities, Eric and web2.0 · 1 CommentSo, I had a chance to catch the documentary The Persuaders from Frontline. Not to give you a review on it, but it goes through the advancement of product marketing over the past 50 years…
Bow to Your User
Posted by on February 25th, 2008 in Cool, Eric, Social Networking, rageboy and web2.0 · 1 CommentIt has taken so long for new technologies to grasp change and user behavior. Why is this? I understand why they typically don’t perfect the user experience in the first round, or second, or third; but there have been some lingering concepts that I have just noticed being straightened because of enough user demand…
Somebody Gets It: ESPN
Posted by on February 13th, 2008 in Blogs We Read, Cool, Eric, RSS and web2.0 · 0 CommentsToday, Jason Stark for ESPN is actively blogging about the Clemens/Steroids hearing on Capitol Hill. His posts are coming roughly every 20 minutes and are keeping us in the loop…
Somebody Doesn’t Get It: NCAA
Posted by on January 28th, 2008 in Eric, Rant, rageboy and web2.0 · 0 CommentsJust when you think we have come a long way with the acceptance of the Web as a communication tool, a significantly large governing body shows how out of date they are.
The NCAA, this month, has decided for very little reason, that bloggers with media credentials are posting too often at games (read the story)…
Giving Up Control - Listen to Marnie Webb
Posted by on August 13th, 2007 in Blogs We Read, Eric, Fuzzy, Social Networking and web2.0 · 2 CommentsI caught a good article for non profits using social networks to move forward. The article is great, but a quote inside of the article gave me some goose bumps. You’ve heard me say it before, but it’s nice to see coming out of other’s mouths:
“Give up some control…
Somebody Gets It: Blackboard
Posted by on July 11th, 2007 in Colleges & Universities, Eric, Social Content Management, Social Software and web2.0 · 1 CommentMany of you have heard of Blackboard’s social bookmarking initiative, Scholar. This new service allows the Blackboard portal to become one-to-many, rather than one-to-one…
The Web: Control Freaks Need Not Apply
Posted by on July 11th, 2007 in Eric, Fuzzy, Social Content Management, Social Networking, curmudgeon, process and web2.0 · 2 CommentsFor those in marketing (me being one of them), I hear many stories of frustration in building a visitor-centric Web site. You can control the message and presentation, but you will never be able to control where site readers enter the site, what sequence they move through pages, and when they decide to leave…
Social Networks Growing Up
Posted by on May 3rd, 2007 in Eric, Facebook, Fuzzy, Social Networking and web2.0 · 3 CommentsYou know an idea is successful when large corporations get into the mix. Also, spin-offs of a great idea also tell me when the idea has arrived…