I caught a great article from Business Week today: Welcome to the Weekend Web.

As we go through site effectiveness and audience understanding, we now have to think in 3-dimensional terms. It used to be ‘who are our users’ and ‘what do they want to do’. Now add ‘where/when are they using our site’. Technology has allowed us to turn our sites into mobile-ready layouts. That’s not the issue. The question to be answered is, ‘can they get to the good mobile content quickly?’

A few things to remember:

• mobile users still have too many roadblocks to navigating your site on their mobile device.
• if the information they want isn’t instant, or easy, they’ve moved on
• promote mobile content so users will know where to go when the time is right.

‘Is our site mobile-compatible’ isn’t the issue. ‘Is our site mobile-user ready’ is.